When you keep your tone and language consistent between your ad and landing page, you’ll reduce the friction between ad click and conversion. Your customer has already come so far—you don’t want to lose them right before they take the action you want on your page. Peep how Phase Two, a coworking space, uses friendly and casual language in both its ad and destination: Image courtesy of Phase Two/Facebook “Like working from home, but with your pants on.” Cheeky and friendly—nice! Let’s see how the destination’s copy compares:
Image courtesy of Phase Two The phrases “Welcome to Your New Office” and “let us grow with you” keep the tone friendly, providing a smooth transition from the ad. I did wanna note, though, that Phase Two linked directly to their homepage in this case. But, your best bet is to create a conversion-focused landing page for your ad campaign. These pages work like a funnel to keep your visitor going toward the action you want them to take. Bring It Home With a Killer CTA Now, for the buy email list finishing touch—your call to action (CTA). Choose a powerful phrase that matches the action you want your visitor to take when they click your ad. Your CTA’s presentation will depend on your ad platform.
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Facebook and Instagram Ads make you choose a preset CTA button phrase, while you’ll have to put your CTA at the end of your Google Ads copy. Get to know the best practices for CTAs on your ad platform, then make sure your CTA fits those standards and your goals. You can also pull some inspiration from conversion-focused tactics for landing page CTAs. If you need some help crafting ad copy, Smart Copy can get you started with optimized suggestions for most major digital ad platforms, from Facebook to Google Ads. 5 Foolproof Ways to Acquire New Customers By Josh Gallant on November 14th, 2021 in Campaign Strategy