Private domains are a hot topic in the Internet industry today, and companies large and small are beginning to make efforts in this field. What exactly is private domain, what kind of company is suitable for private domain, and how to do private domain? The text messagte service author of this article analyzes from three aspects based on his own work experience, hoping to help you. Many companies want to do private domains because of the influence of the "perfect diary" model's private domain traffic explosions, and they don't even think about the motivation, positioning, brand mentality, and traffic origins behind these companies' "private domains".
Generate warm and high-quality links around "people" to build user trust, and the essence of transactions is "trust" - this is something that belongs to the "Tao" level of the private domain. But what really helps you realize the value of your private domain is how to design the details of each operation path, grasp the user psychology behind each copywriting, and serve every text messagte service communication and interaction with users. These are all subtly affecting and determining The quality and effectiveness of your private domain operations. In the next article, I will share some personal practices and perceptions through three typical private domain operation models: personal account private domain model, enterprise WeChat private domain model,
and community private domain transformation model. I look forward to discussing with you. . 1. Personal number private domain mode Personal account private domain mode is based on trust transaction logic. When we discussed the private domain with Jianfeng internally, Jianfeng put forward an interesting regular perspective: if the essence of the private domain is to make transactions by establishing user trust, then the personal IP is a kind of trust building, channel IP is a kind of trust building, and brand IP is also a kind of trust building. The core of the personal account IP private domain model is the creation text messagte service of personal accounts and the transaction of personal accounts. "He Pulan", the originator of the private sector in the skin care industry, achieved a revenue of hundreds of millions a year through this set of trading models.