Advertising Continue reading below This type of social proof, combined with user reviews and testimonials, can increase a potential customer's comfort factor and drive them to make their purchase. img7 Reduce required information If you're asking your customers to create an account before they can make a purchase, stop. This kills your conversions. Give them the option to check out as a guest, with an opt-in along the way that asks them if they want to save their account info for later. Advertising Continue reading below It's a clean way to streamline the checkout process that won't feel invasive or disruptive to your customer. img8 I also recommend reducing the size of your payment forms and limiting them to a single page.
Accordion-style checkouts provide a fax list streamlined experience and reduce page load fatigue that can trigger cart abandonment. If you need to have a multi-page checkout, be sure to include a progress indicator so the customer can see how many steps are left to complete. Advertising Continue reading below Test every change you make Whatever change you make, big or small, conversion optimization is all about measuring progress. I never make a change to any of my digital or copy assets without running an AB test. Without testing, there's no way to know if the changes you made helped or hurt your conversions . You can't rely on raw analytics alone because too many variables impact conversions. AB testing will allow you to do side-by-side comparisons of how even the smallest modified changes affect conversions against the original part. What changes have you made to your online store that have had the biggest impact on your conversions?
Share your winnings with me in the comments below: Launching a successful rebranding campaign can seem like a terrifying and daunting task, especially when you think about the potential risk to your SEO rankings. The last thing you want to do after building your SEO is lose all that progress because you decided to change your business name. Fortunately, declining SEO rankings don't have to be a byproduct of brand switching, as long as you do your research. Always take of a little effort and hard work. Your business will thank you in the end when your SEO doesn't drop dramatically immediately after introducing your new brand. Your Top 7 SEO Considerations When Rebranding Read below to find out what are the first steps to take when considering switching brands.