品牌应该做些什么来避免史诗般的失 手机号码列表 败 发布时间:社交媒体错误 今天早上醒来,我感到一种大多数作家都熟悉的焦虑感——这种焦虑感只是来自即将到来的截止日期,完全不知道该写什么。然后我打开电视看到王子已经死了。 即使在寻找 iPad 时,我也知道有足够的材料让我完成 1200 个愤怒的单词。在悲剧发生之后——尤其是重大名人去世——社交媒体灾难已经变得可以预测,因为它们是麻木不仁的。 到你读到这篇文章的时候,已经有几十篇文章批评最坏的例子并赞扬最好的例子。 尽管过去有很多教训,为什么如此多的营销人员仍然能够以惊人的规 手机号码列表 律性挤破墙壁?我们的行业真的脱节了吗? 证据不好。
但是产品在哪里? 在我一天中的第一个咖啡 手机号码列表 因片段结束之前,我已经捕获了许多屏幕截图中的第 进入了耻辱的笔记本,无法抗拒用标志性的圆形早餐麦片在其致敬中点缀推特用户的回应是典型的恐怖反应:“想象一下 Cheerios 在你父亲死后给你发这个。” 开玩笑地将您的产品 手机号码列表 包含在致敬中总是会破坏信息的庄严性。 开玩笑地将您的产品包含在 致敬中会破坏消息的庄严性,点击推文 正如 Elusive Fish 的故事讲述者 Rob Clark 在 Facebook 上评论的那样个品牌使用一个主要致力于提高知名度和营销产品的渠道时,它似乎站在墓碑上。以更好地吸引注意力。
以该产品为特色的 手机号码列表 社交媒体图形并不少见(Cheerios 肯定不是唯一的)。许多品牌都有模板,可以在机会出现时快速创建社交媒体内容。 当 2013 年超级碗期间停电中断了 22 分钟的比赛时,奥利奥通过及时的“黑暗中扣篮”推文加入了共享的观众体验。不幸的是,这条被世界各地的营销人员庆祝的推文的巨大成功可能鼓励了其他品牌尝试在不太合适的情况下复制同样的成功。 删除这条推文后,Cheerios 表示他的意图纯粹是“承认我们家乡失去了一位音乐传奇人物”。然而,联想和驯鹿咖啡等明尼苏达州的其他品牌在没有缝制徽标或产品的情况下表示敬意。 然而,即使是这 手机号码列表 些更微妙和尊重的信息也不能免于一点批评。虽然联想的推文受到了很多人的欢迎
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